# FCG Systems: We build the system that puts you in control of your online education business.

> We build the system that puts you in control of your online education business: a CRM for setters and closers, an academy where students pay and get in on their own, and custom development.

Source: https://fcgsystems.es/en/

A CRM built around your sales process, an academy where students pay and get in on their own, and whatever development sits in between. All in your name and documented.

## FCG Systems at a glance

- **What it is:** FCG Systems is a technology company that builds the systems behind online education businesses that already sell: a custom CRM, an academy where students pay and get in on their own, and whatever custom development is needed, handled as one system.
- **Where:** Based in Huelva, Spain, working remotely with clients in Madrid, Barcelona, Andorra and Dubai.
- **Who runs it:** Founded by Gabriel Florencio Calvo, who went from setter to the technical team of a large online education business. Whoever designs the solution is on the project from the first call. If another specialist is needed, the client knows and approves it before signing.
- **Legal form:** The professional practice of Gabriel Florencio Calvo, a self-employed professional (NIF 49236244Y) based in Huelva.
- **Who it is for:** Founders of online education and info-product businesses that already sell on a recurring basis, with setters, closers and support, and their CTOs and CMOs. Also creative and marketing agencies that need a technical partner for their clients.
- **How engagements work:** Fixed-scope projects at a fixed price per phase (Systems Audit in 5 to 10 working days, Automation Sprint in 1 to 3 weeks, Business System Build in 3 to 8 weeks, AI Workflow and Launch Infrastructure) or a monthly Technology Partner fee with Core, Growth and Scale plans. Everything stays in the client’s name and documented.
- **What it is not:** Not a marketing agency, not IT support and not developers for hire without technical direction or a business goal.
- **In-house product:** CommunityRedirect, a system that spreads launch traffic across WhatsApp groups and communities without sending anyone to a full group.
- **Contact:** hola@fcgsystems.es. Replies within one working day.

## Services

- [Systems architecture](https://fcgsystems.es/en/services/systems-architecture/): An audit of your tools, data and processes, and a clear plan for what to build first.
- [Academy and automation](https://fcgsystems.es/en/services/process-automation/): Students pay and get in on their own. Sign-ups, access, renewals and cut-off with nobody doing it by hand.
- [Custom CRM and software](https://fcgsystems.es/en/services/custom-software/): A custom CRM for setters and closers: every lead with its source, owner and history.
- [AI systems](https://fcgsystems.es/en/services/applied-ai-systems/): Messages sorted, calls summarised in the CRM and leads ranked, with tests and a measured cost.
- [Data, tracking and analytics](https://fcgsystems.es/en/services/data-tracking-analytics/): Which channel sells, not just which signs up: tracking, attribution to the CRM and numbers that agree.
- [Infrastructure and DevOps](https://fcgsystems.es/en/services/infrastructure-devops/): Servers, deployments, backups and alerts so your operation stays up and stays yours.
- [Launch infrastructure](https://fcgsystems.es/en/services/launch-infrastructure/): Capture, tracking, assignment to your sales team and WhatsApp ready for thousands of sign-ups.
- [Technology partner](https://fcgsystems.es/en/services/technology-partner/): Your external tech team: maintenance, incidents and new systems with defined monthly capacity.

## Engagements

Four ways to work together, from a diagnosis measured in days to an ongoing partnership. If you’re not sure which fits, start with the audit.

- **Systems Audit** (5–10 working days): Online education businesses with plenty of tools, automations and processes, but no clear picture of what works and what it costs. Systems and process map; Risks and points of failure; Target architecture; 90-day roadmap.
- **Automation Sprint** (1–3 weeks): One specific bottleneck: lead routing, student sign-ups, access, sales follow-up or reporting. Design and automation; Integrations and testing; Error alerts and documentation; Handoff to your team.
- **Business System Build** (3–8 weeks): A critical process that needs a full CRM, academy or dashboard, not another standalone automation. Database and internal dashboard; Automations and integrations; Role-based permissions; Tracking and infrastructure.
- **Technology Partner** (Monthly): Businesses that want a technical team that answers when something breaks, without building an in-house department. Maintenance and incidents; Ongoing development; Roadmap and architecture; Defined monthly capacity.

### How to start without the risk

1. **The audit comes first.** Systems Audit, 5 to 10 working days. Scope, deliverables and investment are agreed in writing before we start, with no surprises.
2. **What you get is yours.** Systems map, risks, target architecture and a 90-day roadmap. You keep all of it even if we don’t continue, and you can build it with whoever you like. No lock-in.
3. **Then the build.** Only if it makes sense. With the roadmap in hand, the proposal comes with scope, timeline and a fixed price per phase.

## Who it is for

Founders of info-product businesses and academies that already sell on a recurring basis, with setters, closers and support, but nobody in-house who truly understands the technical side. The operation is growing faster than the tools.

- **Founders of info-product businesses and academies:** They want the technical headache off their plate without building a department, and numbers they can trust.
- **CMOs and acquisition leads:** They need to know which channel brings paying students, not just sign-ups.
- **CTOs or technical leads:** They run the technology alone or with a small team and need a partner who builds, documents and stays afterwards.
- **Creative and marketing agencies:** A partner to hand over builds their team can’t take on, or to take what they prototyped with AI into production.

If you doubled your sales tomorrow, which part of your business would stop working?

## Case studies

- [An own campus connected to the sales CRM](https://fcgsystems.es/en/case-studies/own-campus-connected-to-the-crm/): Courses, live classes, practice journal and assignment review in one place, connected to the CRM. The team sees what each student consumes without checking tool by tool.
- [A custom CRM that replaces Airtable, with commissions per agent](https://fcgsystems.es/en/case-studies/custom-crm-with-agent-commissions/): Leads, opportunities, payments, commissions per agent and permissions by role, in a CRM built around the sales process.
- [A shared inbox on the official WhatsApp API](https://fcgsystems.es/en/case-studies/shared-inbox-official-whatsapp-api/): Sales conversations stop living on personal phones: one shared inbox, assigned per rep and synced with the CRM.
- [Funnel, tracking and CRM connected for an online academy](https://fcgsystems.es/en/case-studies/sales-funnel-system-online-academy/): Forms, tracking, CRM and sales booking connected into one system, with every lead’s source in sight. All three funnel stages improved.
- [Infrastructure for launches with thousands of sign-ups](https://fcgsystems.es/en/case-studies/high-volume-launch-infrastructure/): Thousands of sign-ups from five channels, with no duplicates, assigned to the sales team and measured while the launch is live.
- [CommunityRedirect: one link so no sign-up lands in a full group](https://fcgsystems.es/en/case-studies/communityredirect-whatsapp-community-distribution/): A single link that checks capacity, rotates destinations and never sends users to a full WhatsApp group.

## FAQ

### What exactly does FCG Systems do?

We build the system that puts you in control of your online education business: a CRM built around your sales process, an academy where students pay and get in on their own, and the custom development you can’t find on the market. We first understand how your business works, then decide what technology it needs. We don’t sell development hours: we sell numbers that add up and a team that stops doing by hand what the system can do.

### Who will I actually be working with?

With the person on your first call: they design the solution and stay on the project until delivery. No middlemen, no salespeople who disappear afterwards. If a project needs another specialist, you know and approve it before signing. And everything is documented, so your business doesn’t depend on any one person, us included.

### How are you different from a freelancer or an agency?

A cheap freelancer often leaves halfway and hands over something nobody understands. A development agency can be expensive, slow and miss how your business works. We start by understanding how you sell and how your team works, deliver in phases at a fixed price, leave everything documented and in your name, and stay around after delivery, not just until we’re paid. If something breaks, someone answers.

### Which tools do you work with?

Whatever your system needs: n8n, Make, Airtable, Postgres, the official WhatsApp API, custom code in TypeScript and Python, GA4 and Google Tag Manager, your own servers, among others. The tool is chosen to fit your business, not the other way round. If what you already use works, we build on it: we don’t replace for the sake of it.

### Do you work with companies outside Spain?

Yes. We’re based in Spain and work remotely, in English or Spanish, with clients in Madrid, Barcelona, Andorra and Dubai. Meetings are scheduled at times that suit you and your team.

### How does a project start, and how long does it take?

With a diagnostic call about your business: how you sell, how many leads and students you handle, which tools you pay for and what is holding you back. If it’s a fit, we usually start with the audit: 5 to 10 working days, ending with a map of your systems, risks, target architecture and a roadmap you keep even if you stop there. Then a call to present the proposal and, if it suits you, we close. A CRM or an academy usually takes 3 to 8 weeks, with timelines in writing before we start. If you need it, we sign a confidentiality agreement before you share any sensitive information.

### How much does it cost and when does it pay back? Fixed price or hourly?

A fixed price per phase, with written scope: before we start you get that phase’s deliverables, timeline and investment. To weigh it, compare it with what you already pay: subscriptions that grow with every user, tools that don’t fit and your team’s hours doing by hand what the system should do. With our team you replace five paid tools with your own systems, saving between €5,000 and €15,000 a year in subscriptions. When that already costs more than owning the system, that is where it pays back. The technology partner plan is a fixed monthly fee with defined capacity. If something comes up that wasn’t in scope, it’s quoted separately before any work, and nothing goes ahead without your sign-off.

### Does everything stay in my name? Will I depend on you?

No. Code, repositories, servers and third-party accounts are held in your company’s name, with admin access in your hands. If anything is temporarily hosted on FCG Systems infrastructure during the project, that’s stated in writing and migrated to you at handoff. We work with our own user accounts, which you can revoke whenever you like. Credentials live in a password manager, never in a document or a chat.

### What happens at handoff, or if we stop working together?

You get a working system with documentation, architecture, operating instructions and a maintenance plan. Your team can run it, another provider can, or we can on a technology partner plan. If we stop working together, you keep all of that, revoke our access and we hand over to whoever you choose. Nothing is left as a black box.

### Can you show me documentation from a past project, or give me references?

Each project’s documentation belongs to that client and is covered by confidentiality, so we don’t share it. Our published cases are anonymised, with no names. The way to see how we document is the audit, whose deliverables you keep. If you need to speak to a past client, we ask that client first and only share the contact with their permission.

### Do you use AI for real, or is it just marketing?

We use it where the return is measurable: sorting lead messages, summarising sales calls, scoring leads or answering your students from your own documentation. Every AI automation goes into production with its logs, its limits and its cost control. If a simple rule solves the problem, there’s no need for a model.

### Is my business a fit? Is there a minimum size?

There’s no fixed number, but we’re the best fit for online education businesses that already sell on a recurring basis, have a team (setters, closers, support) and lose money or time to errors and manual work. If you don’t sell yet, or your problem isn’t urgent, we’ll say so plainly: before building systems, the offer needs validating.

## Contact

Email hola@fcgsystems.es or use the form at https://fcgsystems.es/en/contact/. Reply within one working day.

- Company: https://fcgsystems.es/en/company/